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Hi Valeria,

If each of us took a short time to reflect on the brands or products we love AND purchase, most of them have offered a compelling story. Either one they tell us, or one where they set conditions that allow us tell ourselves a story...and we are loyal.

Twenty years ago, a used car salesman said to me, "Facts tell, stories sell."

Still true today.

Please keep telling your story!!

Cheers,

Joe

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