« PR 2.0 is Free | Main | Thank you »


TrackBack URL for this entry:

Listed below are links to weblogs that reference How did You Get What You Wanted?:

» Are you selling me what I need? from Comm Unplugged
Every time a salesperson speaks to me, its always the same boring routine that many others have to go through again and again. Is this what your product can do? Yes. Can it really improve my life? Yes. Do I have to change my lifestyle just to ac... [Read More]



I am so enjoying the posts on your blog. Wanted to share a related quick story. I recently interviewed with a telecommunications company. To prepare for the interview, I searched the company name on twitter so see what customers thought of the company. I also researched employee comments on glassdoor.com. I printed out tweets on service issues as well as the employee rants. I shared this with the folks I was interviewing with and said, "Your front line brand ambassadors (employees) are unhappy, you need to address this. Your customers are complaining about you on Twitter. Your customer service folks need to be using this communication tool. You need to be more responsive." They thanked me for the "added value" I was already bringing to them but I what I did wasn't anything special - I just pointed out some obvious things they need to address. But for many companies, this isn't so obvious.

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.