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» The future of PR from Andy Sernovitz's Damn, I Wish I'd Thought of That!
Good thoughts from Valeria Maltoni on the future PR and social media. Good PR comes at a cost - research, the experience of knowing what's important, the relationships we build to offer content that people want to make part of... [Read More]


Definitely. It is about quality conversations. Engaging recipients is powerful but because the they are most likely swamped with information, it pays to know the right conversations the audiences want to engage in.

Now the challenge boils down into creating something worth spreading and discussing, and know which channels to use to effectively reach the audience.

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  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


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