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» Are you listening? from Comm Unplugged
Part of selling has evolved from distribution of key information to listening for dissatisfaction. We expand on that which brings us into conversational marketing, a highly valued proposition in engaging customers these days. This requires stripping aw... [Read More]

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Valeria,

How cool is that? It goes a long way in addressing just how much of our perception shapes experience. Having the expectation of a great customer service experience, provided it is fulfilled, is powerful stuff, even when we have a hand in helping it along.

Apple finished my job 48 hour early ... so I'm not trouble shooting on Christmas eve (which is why they rushed it). Add that your collection of great Apple customer service stories. :)

All my best,
Rich

@Richard - quality is tied to degrees of subjectivity. I'm glad you picked up on that thread. When I was undecided on what system to purchase, many of my friends told me great customer service stories from Apple. Those stories were part of my perception as I was dealing with the Apple customer support.

@David - is that you? What happened to your blog? Well, the email says Gino. That would be a shame if you had to move on and this was a mere marketing link. Quality in conversations comes also from transparency.

Interesting and helpful post, keep em coming, thanks =-)

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