Conversation Agent - Valeria Maltoni - The Break up: PR and Media on News Embargoes

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@Alan - large organizations like to view themselves as families, too. The issue is snowballing because of the decline in resources available to MSM and the pressure that those outlets are under. That is why it's even more important to understand and value PR ethics. If there is one term I truly dislike that is "spin", unless you are at an amusement park.

@Brian - I've had several requests to tackle the subject, one which is near and dear my heart. It seems that quantity wins too often, esp. in organizations...

Quality over quantity is always ideal in my book. Looking forward to this week's articles.

While it’s tempting to view this as a family spat limited to the tiny-in-the-grand-scheme-of-things world of tech start-ups and tech bloggers, I think the issue takes on greater significance.

As mainstream media outlets continue to bleed money, they’re able to support fewer and fewer actual reporters. That means that more and more of our news- both hard news and soft news- is coming to us courtesy of PR firms. The ethical issues that raises gives the whole issue of news embargoes and the rush the be first a broader degree of relevance.

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