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What a moving piece. Just incredibly forceful and following.

The future is now.

Get on board or you might miss the train!

@Brian - as customers we respond to "supercharged organization operating in a continual state of beta" much better than to top-down, message control entities. How does an action connect with the whole? I think that is the future of development.

@Scott - I realized that you were both "Scott" when I reread the post this morning. In my mind you were/are very different from each other. Thank you for the kind words.

@Michael - that is why I like talking with you "brands need to program for channels"! Yes, we are the media.

Thanks Valeria -- another incredible post. I've thought for a long time that brands need to program for channels instead of just looking for ways to advertise in them.

Brands like Tweetdeck, Slide, RockYou... these are the brand models of the future. By facilitating experiences, brands end up owning a network more valuable than any ad network buy.

If CPG, or in this case, auto brands, ever embraced the customer experience to this degree it would be explosive.

Some brands are dabbling in this space, but those who want to survive will have to accept that wherever people interact with the brand is a product.

Thanks again!

Michael

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