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Hey, I know you love Toyota Valeria, but why are they getting all of the free advice? ;-)

This is another of your high-caliber and thoughtful posts that I really enjoy and learn from. Thank you for continuing to do what you do.

Scott Monty
Global Digital Communications
Ford Motor Company

This is one very exciting post to read!

It's already apparent that social media is fast becoming more than a buzzword in business. With numerous forms of print media folding (pun!), there will be an even greater surge of hungry minds scouring the web for information and, given the nature of those who share the highest quality information on the web, these new minds will soon understand social media, furthering the movement.

I love the idea of the supercharged organization operating in a continual state of beta. We've been hearing suits preach the benefits of organizations being "lean" for years, but this is the difference between "skinny" and "triathlon competitor." Organizations today get "lean" by working on individual areas independently. These new beta organizations will continue to give individual areas the attention they need, but always with the foresight to consider how each area affects the whole. Basically, organizations stand to become more like organisms.

Being a car guy, I've recently grown more impressed with Ford (tying in to the brands to watch). I've seen GM set up a propaganda website where one side of the face was preaching just how strong a business they are, while the other side pointed out that there was nothing they could do about their current financial situation; a tradditional, 1-way PR piece. Meanwhile, Ford is out there engaging in social media, being transparent, passing on taxpayer-funded welfare, and joining the likes of Toyota in the world of Web2.0.

Cliché time: It's always darkest before the dawn. Economically, the world is pretty dark right now, but maybe that's a good thing...

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