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This is spot on! Too many "professional people" are on an island of their own creation. Being a real person in this day and age becomes more important every day. Transparency, honesty, openness along with some humor goes a long way!

Hi, Jeremy.

I like Valeria's approach. The headline draws you in while scrolling through your RSS Feed reader and you *want* to know exactly what you could be doing wrong.

This list does a brilliant job of identifying tactics that sit within the general need for brands to embrace authenticity and openness, as opposed to a beauty and control. The conversational age changes everything, as it is the thought not the end result that consumer want to connect with most. The challenge of acknowledging that your consumers know something about your product that you do not is a profound one for brands and marketers alike, but that conversation is your product and your path forward.

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