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As I see it, trust comes from one simple premise: Dependability. We can set goals all day long, but goals imply targets we may or may not hit. COMMITMENTS, on the other hand, imply an unwavering dedication to see things through come hell or high water.

It does not matter if you're looking to improve personal or corporate relations. If you make a commitment, see it through no matter what. Take a loss or give up on something else to make it happen if you have to, but make sure that your word truly is your bond. Show the world that you can be depended upon. Eradicate doubt.

In our hyper-connected world, having such a reputation for sincerity and unwavering reliability - in both good and bad times - will go a long way. It's not as easy as it sounds, but find one area of your life or business and commit to something for 2009. You'll see...

the thing about trust and companies is like when you wear something very stupid (or you have very BBO), and nobody tells you.

I brought this example because, at least in Italy, people are not discussing about Brand A or Brand B as much as they would expect. Lack of conversation? Ops...

prospects are scared that negative feedback can ruin their reputation. If a company as this kind of worries, obviously they are not playing quite right. And definitely not a robust reputation, if it can be ruined so fast, innit?

since you do not trust the judgement of your prospective clients, they will not trust on your listening skills. brands are loosing precious insights about them... marketeer and researcher can hold to statistics as much as they love, but a statistic is just a presumption of reality

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by the way, I worked as sales ex for a couple of years. I realised that, if i need to get information, I should avoid to call whoever is involved in marketing & communication. their are guarded by telling the truth. Should not be the time to change the culture?

Companies shouldn't fear trust; trust only adds to the humanistic qualities of whoever you're dealing with and makes you more warm and approachable. I think that understanding this makes me less hostile when I am "the customer" because I know what it feels like to be on the other end of that phone call.

Personally, I'm not going to do business with a company that feels cold or untrustworthy. I want to feel confident and comfortable with the company I chose to spend money on.

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