Conversation Agent - Valeria Maltoni - Advertising, PR, and Saving Newspapers

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@Sam - It's funny and sad that the practices businesses adopt become so removed from the reasons why they were adopted (cost efficiencies in this case) and are so hard to change - whole economies have been built on stuff that doesn't make sense any more. We didn't have the daily newspaper delivery growing up back in Europe. But I remember the weeklies and we bought those in center city at the newspaper stand.

As a blogger, I have the desire to discover what works best, learn, and report what is observable. I come with a point of view, but then again everyone does. My agenda is the realization of human potential in every form, at every level.

I agree that it's difficult not to succumb to the vagaries of popularity, influence, and authority. But that's a conversation for another day.

@Corolyn Ann - yes, we have a hard time paying for things we think we can have for free. Then again, we get what we pay for.

Information does not want to be free. People just don't want to pay for it.

That's a big difference.

Carolyn Ann

(Information doesn't want anything; it's not alive.)

I began my career in print journalism, and I've stood in a small room next to the giant press of the Albuquerque Journal proofing papers until my fingers were the color of coal.

And I love the daily newspaper. So much so that I lamented their loss last month:

But the model is dead. Within the past two weeks, there were two large earthquakes around the world, and I knew about each of them within 90 seconds on Twitter. Even -- never mind the NY Times -- lagged by more than 15 minutes.

We still want analysis, and analysis takes time. So a bi-weekly or magazine format will survive. Although perhaps we'll learn to read even that online. Perhaps I'll someday embrace the Kindle.

Newspapers were printed on newsprint because it was a cost-efficient delivery mechanism, not because it was ordained by a deity on the mount.

I, too, have waxed a bit too nostalgic.

The line between public relations and journalism becomes more blurred online. Say what you will about newspapers, but every one that I ever worked for had very clear policies about that line. I once sent a $10 check to the local hospital because the meeting I covered was catered.

Many people -- perhaps most -- online have an agenda. And we need to be wary about that. As much as you'll hear about media bias, those were institutions that tried to keep bias out. What will happen with bloggers who have no such desire?

We must save objectivity. It's the key to America's news values (interestingly, however, not everyone's). If Google can save objectivity, I'll let the newsprint die, even if I shed a tear along the way.

Objectivity will fight to maintain the division between editorial content and paid content. Without that, credibility is lost.

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