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Yes, constant incremental improvement is definitely one of Amazon's success strategies. And, they do not do too much. The look and feel is the same as when it went online back in the day.

The main driver of Amazon's growth is its recommendation engine. This technology allows you to find the items that you are most likely to enjoy, out of tens of millions of items available!

There are several discussions of Amazon success strategies here:
http://www.onlineinvestingai.com/blog/tag/amazon.com/


Your idea of bulk books as thank you gifts is fantastic and your example of excellent service is great. I really like Amazon.


BTW, I am curious, when you say Italian music do you mean opera? :-)

@Steven - I've been enjoying your insights - thank you! What a great example for B2B as well. Especially when the sales cycle is long in a more complex sale, and the competition is there, educating, helping out, illuminating issues one would have not thought about are all excellent ways to build a relationship and make a good (brand) impression.

@Neil - I tend to buy in bulk to give books to others as thank yous, etc. Once I had received an order at work, but because the company was closed, the package did not make it to my desk. I wrote to Amazon and explained the situation and they replaced the order. Chris Anderson used Amazon in his book "The Long Tail" as an example of an aggregator and filter of content/items. I buy my Italian music there. Still prefer to have the package to just digital.

@Chris - isn't it interesting how we start reading something and we keep discovering new material. And you're right, they allow visitors to get used to new features.

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