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@Peter - part of being able to see what is asking for change is listening. It translates into our own awareness and there are opportunities to listen to others at every turn. In some cases, we need to be come better at knowing what to listen for as the feedback comes in charged with subjective and contextual information that may or may not apply - our choice.

@Carolyn Ann - you introduce an interesting twist: people become who they work for and adapt to the process they have to follow. Which goes to culture, that soft and all important attribute of not just organizations but societies overall.

@Russ - that's a lot of quoting! Yes, the why can be what as most convenient and expedient at the time, especially if the choice is made in a condition where there was no time to consider options (this happens a lot). You inspired me to think about the ideal mate :)

Valeria,
You write:
"Everyone is looking for the magic wand in business - we probably got used to the nice returns. It's important to set a distinction between what we hope for and what we can actually execute. It's important especially to note that distinction when we think and talk about marketing and social media. It's no magic wand. You put an increasingly disciplined and scientific approach like marketing into an environment that facilitates the free form nature of humans and what do you have?"

"Science and art - rationality and emotion."

and later
"Can a company design a business through interactions?"

then
"In an interconnected world, it may turn out that getting change done is more art than science. It takes intuition and experience, the ability to broker - actually inspire - and attract relationships, along with superb unrelenting work. The art of conversation may just be the imperfect rescue the perfect world of expertise and science needs at the moment."

Meanwhile I read an article by Meredith F. Small, LiveScience's Human Nature Columnist
"That study and the endless, mind-numbing studies of mate choice that followed all claimed that it must be in our genes for men to want young pretty women and women to want older established men because these result make "evolutionary sense." Young women are more fertile than old women and so they would pass on a man's genes, and men with resources can provide for offspring and improve a woman's reproductive success. But all these studies are deeply flawed for the simple reason that they ask people what they want in their mates, not what they actually get. And yet evolution only works on what we do, not on what we desire; from an evolutionary standpoint, it's not our ideal that counts, but who we actually make babies with."

and
"No matter what we might say to researchers, the truth is we all end up mating with people who are interested in us, people we run into, people who happen to look our way. And our 'choices,' more often than not, make no sense at all."

Different topic, and yet...

I agree with you that we need conversations - the imperfect rescue of the world of expertise and science. Conversation as science and art - rationality and emotion. Where we pay attention to what the other chooses - as well as what they say they want.

Part of the art is knowing how to not over-assume the why of the client/customer's choice.

There be complexity in choices. And in interpreting them, after all, our"choices," more often than not, make no sense at all.

best,
Russ

Meredith F. Smalll: http://www.livescience.com/culture/081219-hn-men-women-looks.html

I was just thinking about my paraphrasing of JFK's famous call-to-arms. And I have to change it!

The obnoxious, predatory and entirely self-serving minions and nobodies of the privatized government contractors could misconstrue my words as supporting their efforts. Nothing could be further from the truth.

I would have been better, although more arrogant, to have left Kennedy's words as he said them: Ask not what your country can do for you, ask what you can do for your country! (I think he said them at his Inauguration.)

My apologies for the confusion.

Carolyn ANn

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