Conversation Agent - Valeria Maltoni - Da Vinci was a Change Agent, Are You?

« Passion | Main | Getting Things Done »


I agree with your hypothesis. Then yes, we may both be delusional ( But that doesn't matter if, as you have said, we are kind).

Perhaps the mantra is change what you notice and not what you do . Based on my observations, action tends to follows involuntarily .

But, how to notice ?

As an aside, I was reflecting not only on the impatience of change agents but the sense of disrespect for the present that I get from so many who call them selves change agents - the present is not some sought of failure to be constantly corrected.

@Sam - that is a very good list, thank you. Focusing on the process instead of the people and communications is another famous pet peeve of mine. The mantra should be "it's the people". You are quite correct, we got here thanks to those dynamics and we need to change them to get out of it. Change or die?

@Peter - valuable input, thank you. Yes, change agents are impatient. And I know that people (Cab here said it) do not even like the term. But is change speeding things up or is it slowing them down long enough to notice we could do them differently? I struggle with that. The way for change to work is to notice in the moment, make a different decision, and pursue that. Or maybe I am delusional.

@Carolyn Ann - good, I'm glad you said that. Dell's change is being done outside in, Apple's change is inside out. Which one is harder? Obama indeed has the chance to change the conversation - and by doing that, hopefully (the hope part needs to be there) change the game. Love the name dropping. "what can we do, for each other?" is exactly what marketers should be asking themselves.

@Cab - yes.

Completely agree with the blog, but for the love of God lets all resolve to kill the term "change agent" this year.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.