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Zappos is a bizarre example. It's the company that I'd like to do business with, but they have nothing that I want to buy from them.

You'd think with all the online advantages of cheap warehousing and inventory, Zappos could carry some interesting, hard-to-find, and edgier shoes that you just can't get at any big box store. But every time I visit, I am disappointed by nothing but the mass-produced, mass-marketed lines sold by the shipping container.

A company has to do more than have a culture to win customers. It also has to have products customers want to buy.

Great post. We're all looking for a way to matter and you give some great examples. Companies that put community to the forefront will win every time.

PS - I got a Jamie Oliver - The Naked chef - cookbook from my sister who lives in England years and years ago, and all his goodness translated even back then. Crazy.

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