Conversation Agent - Valeria Maltoni - National Day of Service and Community

« Finally One Example of Collaborative Journalism | Main | Obama's Social Media Campaign »


I tend to buy certain items only in Europe to support local businesses in my home town, for example. Down to grocery shopping, I will only go to stores that have a robust communication program on where they source and how they treat employees (you can also see it when you deal with staff there).

We tend to talk freely about where we shop and what we buy online, I think :) And there are no shortages of opinions.

I'm amazed at the opportunities businesses miss to connect with real people - not "leads".

Again, a great post and much enjoyed. I do think that Anita Roddick was a great business example of doing the right thing. I think there's an important burden though on us in social media, and more importantly on us as consumers to make sure that businesses do what they can to support the causes (environment, community, ethics, etc) that we hold dear.

Business is by its nature driven by economics. If we as consumers reward those businesses that do well for the causes we support, they will continue and more will follow. We must, however, as consumers reward them by being customers. That may not mean the biggest brand, the lowest price, or the option all our friends are talking about.

As bloggers, we are educators to many, and it's up to us to educate consumers on the good and the bad of what companies do for the various causes. If we leave this to the companies, we can't complain about "greenwashing" or other such things as the companies will naturally present their efforts in the best light possible.

The social web presents us with a great opportunity for change, and thanks for pointing it out so clearly Valeria.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.