Conversation Agent - Valeria Maltoni - Obama's Social Media Campaign

« National Day of Service and Community | Main | Top 25 Ways to Stop Wigging Out (cross posted at Livingston Buzz) »


David Plouffe the campaign manager for Obama for America is speaking at a change management conference in Washington, DC on April 30th. I'm going to check it out and see what he has to say. The website quotes Obama as saying that Plouffe is the unsung hero of his campaign who may have built the best political campaign in the history of the united states.

A few things it says he will cover...

How to harness the power of social networking to connect a dispersed group of people and engage them to perform outstanding feats

Innovative ways the campaign built brand loyalty and how these same tactics can be used by your organization

Why consistent leadership sets a tone that can inspire creativity and passion to achieve surprising results

I'm pretty psyched about it. I was following how each candidate was using their sites and social media. Looked like McCain was trying hard to keep up to Plouffe's moves but just didn't get it.

@Carolyn Ann - "The GoP seem to view the various technologies as technology silos. There's an inherent distrust, it seems, of what the social web can do." I see the same mechanisms at play in older organizations vs. newer companies that get it with siloed thinking and inherent distrust, it seems, in what people can do, together and not in command+control mode, etc. I agree with Skip who comments here - it's a new way of thinking, not just doing. I did see the web site change.

@Mike - perhaps I'm putting words in your comment, but to me "new" and "different" means availability to different behavior and new way of thinking, not just new shiny object, as Marc implies in his comment. Did I get it?

@Marc - I think research says it's 2 years for people to be "in love" with newness. My observation is that it may be because people also get into a routine (and process) and forget to work on renewal and growth.

@Skip - glad you found it useful. The insight that this is changing the way we think is important to consider. I read somewhere that we're in the age of disruption.

Valeria -
Thanks for this breakdown and wealth of resources on a game-changing campaign. I think it not only changes the way we do business, but the way we think.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.