Conversation Agent - Valeria Maltoni - Real Collaboration

« Happy New Year 2009 | Main | To the Press Tribe: Your Content is a Product »


@Stephen - yes, it has been clear to me for quite a while that marketers should become content creators. The creation as product in and of itself is a difficult concept for CMOs to grasp, especially those who got to that function from disciplines like sales. Brilliant conclusion, here we indeed need to become or continue to be a "trusted source of insight and relevance." I can't wait for your book to come out!

@Suzanna - you go to the heart of things, thinking together. Do you think that marketing will be replaced by "social proof based conversations"? Everything is possible, of course. But only when the commerce side of things is taken care of. Yes, do come to one of our tweet-ups.

@Chuck - I'll be visiting with your work. You may probably find out by browsing here that I have more than a passing interest for media as an industry in deep need of transformation.

@Paul - my take is that the age of pushing is quite over. As a marketer I object to many of the aggressive tactics of the past in favor of a more organic approach to business. Glad the post inspired you.

collaboration happens naturally with growth of awareness .. hyper-connectivity is bringing it about for those not so aware ...

it is a process of recognition of what is, and requires no doing

This post has made me re-think how I do business. I've only just joined Twitter.

A lot of my marketing colleagues use it to push their latest products, and while no doubt I'll be doing a bit of that too :) I primarily want to use it to connect with customers and colleagues.

In a sense, you could say that business is a collaboration between the product owner, and the customers...


Paul Hancox

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.