I was scanning the headlines in my reader and Noah Brier's rating systems and personal rules caught my eye. We do have personal ways of designating value to things.
Moreover, once you attempt to aggregate ratings from many onto one system, you may not be getting the full picture. I know what you're going to think - but we have average. Yes, we do, indeed.
Now think about how certain rating systems in organizations rely on the concept of 360-degree feedback. This is an assessment of a person generated by multiple sources. According to the entry on Wikipedia, a study on the patterns of rater accuracy shows that how long the rater has known the person has the most effect on the accuracy of a 360-degree review.
That seems to be reasonable enough. Even when the rating is highly subjective individually, in aggregate, when done well, you have a better - potentially fuller - picture of the individual.
In marketing, you can measure most things. When you do an integrated campaign, you can have unique URLs and 800-numbers, keywords, tailored offers, custom or virtual landing pages - you can bring in many parts to make a whole. Of course, the one impression that counts is the change in behavior by the people you are courting and persuading.
Integrated works better than individual tactics towards achieving your goals. What if on top of that and alongside, you were attracting, informing, educating, engaging, connecting and interacting? What if you were participating to the conversation and doing something with the feedback as it comes in? What if all those expressions were exchanged through experience every day?
365 is the new 360 - always on, everything but average. Don't believe me? This is real.