Attraction is incremental. It
goes hand in hand with attention. And it is acts of marketing
that stimulate both. That's because they connect our aspirations with experiences we appreciate and enjoy. What seems like a long time ago, I wrote about the 4 A's of blogging: Attract, Ask, Aspire, Act. I'd like to amend that slightly.
Aiming for something greater than self, wanting to make a difference. It is not just younger generations who are looking for meaning. We all are - personal and professional are bleeding into each other as we do so.
Asking and interacting are the foundation of being human, not just being in social media. Have you noticed the new splash screens people have on Twitter? It's not just about image, it's about asking explicitly. In a way, Twitter is the new interactive banner ad - with you as the media rich content.
Wherever you turn today,
thanks to social media, non marketers are starting to pay attention to
marketing. Why? Because all of a sudden, people anywhere in an
organization, or anywhere in the world, now can gain traction, a
following, and realize a conversion off that.
Lots has been written about the law of attraction. Attraction has a tipping point. The more customers like your business, the more attention they will pay it, the more they will tell their friends about it, and so on. Small businesses tend to fare better with this. They stay closer to and more involved in relationships. Attraction is also about attitude.
This could even be the life cycle of a project or execution. A few weeks ago, I noticed that someone who goes by the name directeur was working on a graphic dynamically on FriendFeed. What probably started as aspire, had become ask.
I thought it was a very interesting use of the tool to crowd source a design. Little I knew, a few weeks later, I was invited to a SocialWhoIs room on FriendFeed to find out that now people can create portable profiles for Twitter and FF on SocialWhoIs.
This is the act part. The attract follows it closely. The room already counts 276 members after a few days. To give you some perspective, the PepsiCooler room, started at the end of October, has 357 members. Why the results in a couple of days? Because SocialWhoIs is about you, and not a company.
The site says:
This website is a proof of concept that a better Social Media can exist ; a social media based on interests and "personal relevancy" instead
of popularity. And this, really is the next step in social media!
his is what I call an act of marketing.