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Standards have a way to setting our feet in concrete. Better to focus on outcomes - specifically, new outcomes that are innovative.

Nice of Mike Sansone to link to your blog. Nice to meet you!

@Stefano - A digital strategy can and does help you turn challenges into opportunities. The broader context is the whole marketing communications program - not just the digital piece. Or maybe I misunderstand your question, which is entirely possible.

@Mike - I enjoyed his exposition and what excellent information with the story! A real testament to tenacity and innovation.

Great SCAMPER from a fascinating video. Thanks for modeling this in Marketing. Every profession should follow suit. Thanks for teaching us how.

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