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Interesting approach. Its strength is it's general and applied to every kind of problems.
I think it could be useful to add a detail on how this "reaction to a problem" could be effectively integrated with "bigger" strategies.

In the digital world:
If a brand has a digital strategy, it's a good solution to turn problems into opportunity by integrating them with the overall digital strategy.

Do you think this could be a part of the perfect action plan?

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