Conversation Agent - Valeria Maltoni - How to Create an Action Plan

« Micro Interactions in PR | Main | Marketing Fluff »


Interesting approach. Its strength is it's general and applied to every kind of problems.
I think it could be useful to add a detail on how this "reaction to a problem" could be effectively integrated with "bigger" strategies.

In the digital world:
If a brand has a digital strategy, it's a good solution to turn problems into opportunity by integrating them with the overall digital strategy.

Do you think this could be a part of the perfect action plan?

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.