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Social Media is probably one of the best ways to augment a marketing/pr campaign because it adds a level of interaction that wasn't seen previously during interruption campaigns.

Engagement and a sustained presence is key.

Good ideas.
I see all sorts of value in social media, provided you're reaching the right public (to engage with). Think about marketing a niche or specialty product via social media: how do you identify your audience? I think here it comes back to measurement, circulation auditing and other accountability strategies . ABC and BPA Worldwide have partnered with other industry associations to raise awareness about the value of online and print circulation auditing. Their campaign is called Buy Safe Media: www.buysafemedia.com

The photos in consecution makes a good point in it's own right. It's all physiological,and the more I think about it, the more I experience this sort of "Micro Interactions," the more I realize people can be manipulative.

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