« SxSWi: We Media | Main | SxSWi: Search and Social Network Converse »


Valeria, what made the event even more outstanding (at least to me) is that it was not sponsored by Dell at all but was a personal effort of Richard along with David Armano and Mark Drosos. In fact, they were so intent on seeing that the "customers" (their friends) had a good time, they forgot to set out the donation basket so attendees could help cover the cost of the food. After the fact (and after $1,000 in out of pocket expenses) they've set up a Chip-In widget for donation.

But the point of your post is still correct: Dell has facilitated so many means for direct customer interaction that it's becoming a distinguishing feature for them. At SXSWi, Dell sponsored a couple of events that stood out from the others: with no loud music, you could actually carry on a conversation at the Dell panels. I wish the SXSW organizers, and especially the party-throwers, would follow Dell's example and provide a forum where real conversation could take place.

I agree, Claire. The boots were nice, as were the hats and especially the company.

Thanks for the great post. Just a quick comment on the event itself. A fun event and thought it might have been more meaningful had the store and the organizer arranged it so that the portion of the sales could go towards a local charity? i know that would have gave me somewhat of a 'justification' for wanting to spend $500 for a pair of boots. :) Boots were just absolutely beautiful!

The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.