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Valeria, There are brands that have demonstrated that they need me as much as I need them. Over the course of many interactions we have worked out a mutually beneficial partnership. Some of these brands I want to be a part of my social society. I will allow a few mistakes as they feel their way into these new online conversations.
The beauty of social media is that I can have a voice to gently or forcefully get them on the right track if I want. If they learn to listen and behave, I have no problem with them feeding me useful purchasing choices through this media.
Some brands I trust to do the right thing, online and off.

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