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Rosy - tomorrow I'm posting about the topic of paid endorsements or content. For a company, it still comes down to having a good, integrated mix of things to get the word out, including the recommendation of customers. The Long Tail is about getting the word out to and connecting with those who want to learn about your product or service. Kevin Kelley at the Techium has written some interesting posts on the topic as well.

Funny coincidence, my husband is reading the Long Tail, right now. I understand the importance of getting the point out to the masses about what your company is all about. Would you suggest using paid sites like Biz Ad Splash or pay per click sites?

The reason why it is becoming more important to be content creators is because the media model is shifting from under mainstream media.

Whenever I talk to a colleague who works for a broadcasting channel, all I hear is that things are very difficult. Advertising is harder to come by, people are not watching or reading as much anymore. If you look at trade publications, they are getting thinner and thinner - no matter the industry.

The very definition of media impressions is changing, too. Thank you for the comment, Jason. Hopefully this is good evidence you can present from a third party - one the same side of the relationship as your clients.

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