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@Bruce - we do have the opportunity to test more. However, we need to stay disciplined in the way we take feedback... action does speak louder than words. Good addition.

@Becky - thank you for the kind words. Marketing is what every business is - before it's sales, before it's anything else. Sometimes people forget about that.

I firmly believe that everything, every touch point, is marketing. It all adds up together to leave the customer or prospect with an impression of your products or services. Make sure each touch point is conveying a consistent message, with a consistent experience. This isn't easy, but those companies that prioritize their customers in this way will reap the benefits.

Great post - love the other 5 ideas! Brilliant as usual, Valeria. :)

How about - Test a new message:
I find that if I attempt to tell my "story" in a different way to someone new, I discover needed adjustments.
I learn by observing the expressions on the faces of strangers when they hear the story for the first time. If they look puzzled during any part of the story, I consider if I am confusing my customers as well.
Tweak the message and test again with someone new.

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