« A Monsters, Inc. Move at Domino's | Main | Syndicators, Meet Bill Harman, Radio Program Director and Connector »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef011570295e36970b

Listed below are links to weblogs that reference Top Ten Reasons Why Your Content Marketing Strategy Fails:

Comments

Great insights in this post and comments!
With content still king, it's best to know you can’t make crappy content taste like cake no matter how hard you try, so you’d best not start with crap.

Other points I would add to the list:

1. Generic content does not work, you need to address each stakeholder, if you are selling to a CIO, CFO, HR, you need specific content to address their business requirements.

2. People come to you at different stages in their buying life cycle, they could buy in one week, one month, one quarter or one year, you need specific content that editorializes and educates them on your business value and unique differentiation on their time frame not yours.

Thanks!

@Beth - now marketers are putting a ton of faith into SEO, instead. Loading their pages with keywords. I've long maintained that even many bloggers write for Google anymore.

Yes...let's not mistake or confuse keyword-loaded, Google written content with good, valuable, usable content. ;-)

Valerie,
I really like your definition of content marketing and especially point #7 No clear call to action.

As a well known consultant what calls to action on your website work best for your business? When someone wants to engage you as a speaker or consultant, how do they typically do it and is it awkward talking about the cost of services?

Dale

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.