« A Monsters, Inc. Move at Domino's | Main | Syndicators, Meet Bill Harman, Radio Program Director and Connector »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef011570295e36970b

Listed below are links to weblogs that reference Top Ten Reasons Why Your Content Marketing Strategy Fails:

Comments

I love this post. There seems to be a deep and long-running misconception about how content and marketing can work together. Not sure if it's a carryover from the church & state wall in traditional media, the crossover or merging of roles (e.g., journalism to marcom), any of a dozen other factors, or all of the above.

Whatever the case, success with this type of strategy definitely demands a clear vision of how (and what) it needs to work -- neatly summarized by this list, coincidentally.

Content marketing is so important! These were some good points. Another source for helping you improve your content marketing is the book "Made to Stick." After reading it, my whole team was commonly heard to ask of our messaging or content, "Is it sticky?"
Thanks for the post!

The creation of new, relevant, creative content is always problematic. It doesn't come easy. After a mere three months of intense content blogging, I've come to agree with David Meerman Scott: Content is King. But, again, far easier said than done.

Dan

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.