« Monetizing Video Online | Main | Anticipate, Stimulate, Welcome, Recover »

Comments

@Bruce - good for you! Let me know how it goes.

@Len - as you know, those are all things your figure out when you are engaged yourself in reading and listening. I'd say that extremely valuable content can win you over in the absence of a relationship the first time out. But you've got to be really good at how you present it to break through the clutter.

@Sommer - there's a lot to be said for human contact and a desire to connect. Relationships are important, the ability to engage in new ones are equally critical for long term success. Things are changing to rapidly nowadays. Glad the post was useful.

I love this:

"The best pitch is no pitch at all. The best pitch is in fact a conversation."

As a blogger who gets way to many pitches everyday I love this! I run blog tours for companies and it's helpful to the company because when I go to the blogger I have a relationship with them. Most pitches are like throwing mud at the wall and hoping it sticks.

One client of mine told me their PR firm quoted them 12 bloggers to write about their product in 6 months but when this client and I started conversing, like you suggest, the numbers were out of this world. We were just talking, relating, interacting and being real. That goes a long ways.

100% Transparency. Extremely valuable content for the niche. And something that the blogger believes in. If they don't, it will show.

The comments to this entry are closed.

Subscribe


Search Content


As seen on

Social

Advisory Boards


Marketing that makes business sense


Conversations


Book Reviews


  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.