Conversation Agent - Valeria Maltoni - When is it a Good Idea to Include Bloggers in Your Media Outreach?

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Thank you,
I will be bold and start a conversation, then see what happens.


I do a lot of outreach off line - by email, helping connect people to other like-minded professionals as well as resources. This may be one of those cases. It's hard for me to imagine that you would find it difficult to engage with someone - you're a good listener. Start there. Ask for help from the community, be honest and transparent, and see what happens.

What do you do when the blog you want to connect with is on-target with your message, but you feel uncomfortable fitting into the regular conversation of the posts?
For example: If the market research points to strong female engagement for the product, but you are a male.
What if you want to start a conversation with a Mommy Blogger and all the conversations are about teething?
Do you hurt your chances if you just inject yourself into the conversation?
Sometimes trying not to be what Chris Brogan calls "That Guy" keeps us from stepping into these spaces.

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Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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