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What a great, useful post. Many companies are lost in the purpose and use of a blog - this illustrates really the ease and functionality with which it can be done, plus, it emphasizes what a blog really should do: connect, support, help, spur ideas.

@Christa - thank you so much for leaving these questions for they were inspiration for our conversation about blogging this morning. It's quite alright to set expectations on posting. Regular does not mean every day, it means periodical. I find that making a regular habit or schedule helps with discipline. It's a promise we make ourselves and our readers. Please do spell check and use correct or proper grammar. They will hep convey clarity of thought. Extemporaneous does not mean the reader should struggle to figure out what it means. Thank you for asking.

@Ryan - we're in agreement on spelling and grammar. Our brain actually grows by use and changes, even physically, as we learn. So we'd like the input to be correct and, as you point out, not distracting.

@Stuart - indeed, if you just did what you suggest, you would be "ridiculously ahead of the game." Good expression.

Corporate blogs are useful as long as they provide some value beyond being just a place to announce trade shows, product launches and other corporate announcements.

It's not a corporate announcement page...it's a blog. If you show humanity, humility and a genuine interest in exploring and interacting with your community: you are ridiculously ahead of the game.

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