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We recently started our corporate blog and we have several people in our company blogging -- from engineering to product management, etc.

In addition, we also asked a few others related to our industry to "guest blog". So far, so good. I make sure we have fresh new content several times a week.

It will take a while to build this up. It won't happen overnight, but we're off to a good start.

Great points being discussed here. I agree, blogging takes dedication and commitment, and also creativity.

A blogger can find inspiration in unexpected places, and that's what make some posts the most enjoyable to read.

Sometimes it's the conversation overheard; as if you're the person on the street reporter telling the way you see things; you can be the student; the teacher; the interviewer.

Mixing up the way you write your posts adds spice and a creative edge.

Good list, two things I would add:

1 - Your blog does not have an expiration date. You have to start blogging with the mindset that it's going to be something that you will do from now on.

2 - Your blog WILL suck at first. Accept this. As you become more familiar with the space, and the tool, your efforts will improve. But you have to realize going in that those first few days/weeks/months, you might not see that traffic move much. You might not get many (any?) comments. Don't be discouraged by then, stick with it, interact with others, learn from others, and your efforts will improve.

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