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This is such a great post. The idea that blogs are not simply another media channel, but living/breathing extensions of the human beings behind them is a critical point (and one I hope everyone takes away after reading this.) I believe this "understanding" can be and should be extended to much of the social web -- for greater impact whether pitching, marketing, or communicating.

Good stuff!

If you are reading a blog on a regular basis and decide to pitch them...you damn well better have some value to add. Don't waste your accrued pitching juice either. Ensure relevance, value and explain the clear benefits of using your pitch for a post.

Giving real value away is everything, particularly in a blog (and on social media too although that seems challenging for many!). People can see through sales pitches and the pushing of product since we have been exposed to so much of that. I always thought that if someone read a blog, got some value even if they never worked with you, then objective acheived

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