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They actually just review this campaign at Conversational Capital. Likewise, they take a friendly stance on it-and for good reason. What an awesome communication technique!

Check it out here: http://conversationalcapital.com/category/authors_posts/

@Valeria: Indeed, it was not that expensive. They took advantage of a new area in Times Square, had some hot beverages and snacks and aired their regular broadcast (so the screen and stereos were the most expensive items is my guess).

But they gave us an experience we otherwise would not have had... that "gave us an experience" is the key, as you point out. And it worked well for them in branding, loyalty, as well as airing footage of us. Well done all around. Thanks for letting me share it from a participant's viewpoint... not just a marketer's.

I am now designing a cosmetic logo for a company, they prefer using fonts which are "slim" but elegant. What font is more suitable for cosmetics brand design??
Is their any suggestions?

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