Conversation Agent - Valeria Maltoni - Execution is Key to Results

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@John - it doesn't stop at learning, though. It's really about doing and doing better. I can tell you that using what I've learned by participating and building community, I was able to achieve results in public relations on the magnitude of 226% greater engagement - which also brings in more leads. The learning that happens here definitely needs to be translated and applied to specific circumstances and context for it to work. Good come back. Thank you for helping me think through this.

@Brian - passion for and design of excellence stand out. Plus they will often result in something unique and very different. Thank you for sharing the background story. Isn't it fascinating how there often is a great story behind a success? Someone stepped up to the plate and decided they were going to do something not done before and they stood by it, believed in it enough to make it a reality.

Didn't Yoda say, "Do, or do not. There is no try?" If you're hesitant or afraid to act on instinct, then you stand a chance of missing out on great things.

The "Ferrari P4/5 by Pininfarina" pictured above is a good example. Pininfarina designers approached James Glickenhaus to see if he'd be interested in commissioning a one-off vehicle. (Glickenhaus has a few rare Italian cars.)

They didn't know if he would accept or what he would want them to build, but in the end, the result was the P4/5 pictured above. Inspired by the "P" cars from the 50s and 60s, this completely one-off car was based upon a the top-of-the-line Enzo at the time. It's faster, more powerful, and more efficient than the Enzo.

When it was delivered at Pebble Beach in August of the 2006, despite being a one-of-a-kind vehicle which was based on a modern Ferrari looking like a vintage model redone for the 21st century, Ferrari Chairman, Luca Cordero di Montezemolo said the car deserved to be badged a Ferrari.

Granted, Pininfarina and Ferrari have been working together for decades, but that the one-off car made for one person turned out so good that Ferrari acknowledged it and considered it one of their own. That's pretty cool.


Your response reminds me of the dirty little secret of social media. These tools are all for learning. For example, my blog is really a learning tool, I'm curious about a new topic, I investigate the issues, develop knowledge, and write up a post. Through the process of research I teach myself about a topic but also help the community. While in the process of using these tools we learn something about how a new social media tool can be used.

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