The MarketingProfs B2B Forum is one of the most well-run, hands-on, useful and practical conferences I have attended - and I'm not just saying that because I got to speak at one last year and will do so again this year.
I know you will go home with dozens of ideas you can put to work for your business right away. Take a look at the program and see who's going to be there. Plus, the MarketingProfs team rocks. Period. They go above and beyond making everyone feel welcome - you will be part of the conversation.
Many of us will be available to engage with you in one-on-one sessions. Make sure you sign up with one of us. Mack Collier and I will do one-on-one blogging, Beth Harte will be the mano-a-mano with Twitter and I know there will be more.
I'm also looking forward to the conversation we will have with you and the panel moderated by Matthew T. Grant, agent provocateur. My co-panelists on Developing Robust Online Content to Keep Prospects and Customers Engaged are:
Mike O'Toole, President and Partner, PJA Advertising and Marketing
Christopher S. Penn, CTO, Student Loan Network
Phil Juliano, VP of Marketing, Novell
Last year, to make the event more useful for you before you even got there, I shared some advice on how to attend a conference. To summarize:
- Set your objectives for going - the top three things you'd want to do better or start doing as a result of what you will learn there
- Map your strategy - who do you want to meet? You'll be amazed at how a little bit of homework can really help you step up your networking.
- Listen and observe - be like a sponge and socialize when you're at the event. I find that whenever I can slow myself down and stay present I connect with more people.
- Participate - funny how what I learned about business interviews and partner negotiations comes in handy at events. Ask questions, be proactive, lean forward (attitude) in conversations.
- Follow through on your promises - it's very easy to check the event off once you get home and move onto other things. Plan to stay connected with the great people you will meet. Write what you discussed on the back of their business cards, don't rely on mental notes.
The themes that will run through the 2009 conference are once again very timely, especially for B2B marketers. I know it, because I'm one of them - I run marketing communications for a Fortune500 IT infrastructure services company.
In the next week building up to the conference, I will share with you some tips on each of the areas the conference will address to help you prepare your questions and thoughts on:
- Integrating your marketing programs
- Engaging your customers and prospects
- Measuring and analyzing to prove ROI
So if you have any specific questions and requests on marketing communications integration, customer engagement, and measuring/analyzing your programs, leave a comment here and I will make sure to address them in my posts.
Follow @MProfsEvents on Twitter for the latest update and register today to take advantage of the $200 discount. See you in Boston on June 8 & 9.