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Loving the Livepath graphic. Great post, as always.

@Leigh - some days I get the feeling that many marketers prefer to look at their targets from as far a distance as possible. They actually don't want to have a relationships with you, they just want you to buy whatever it is they are selling...

Valeria,

Thanks for posting this. I agree that taking the time to understand the social media bias of your audience is a great way to save money with marketing. By leveraging this vocal (and if we play our cards right - LOYAL) audience, we can drive word of mouth quite effectively.

I'm sure many business readers may browse this in a slightly gap-mouthed manner... wondering how in the world they'd FIND those customers/audience members, or figure out how active their audience is on social media.

To address this I'd strongly recommend becoming familiar through Groundswell and other online pubications - with online social media demographics... combined with a subscription to a social media monitoring technology like Radian6 ... this will help companies zero in on communities where people are discussing brands and companies actively and help those companies join the dialog in a proactive way.

Thanks for posting this!

Leigh

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