Conversation Agent - Valeria Maltoni - When a Conversation can Save you Money

« Other than That... News Organizations Grapple with New Media | Main | Do You Ever Feel Like Giving up? »


Loving the Livepath graphic. Great post, as always.

@Leigh - some days I get the feeling that many marketers prefer to look at their targets from as far a distance as possible. They actually don't want to have a relationships with you, they just want you to buy whatever it is they are selling...


Thanks for posting this. I agree that taking the time to understand the social media bias of your audience is a great way to save money with marketing. By leveraging this vocal (and if we play our cards right - LOYAL) audience, we can drive word of mouth quite effectively.

I'm sure many business readers may browse this in a slightly gap-mouthed manner... wondering how in the world they'd FIND those customers/audience members, or figure out how active their audience is on social media.

To address this I'd strongly recommend becoming familiar through Groundswell and other online pubications - with online social media demographics... combined with a subscription to a social media monitoring technology like Radian6 ... this will help companies zero in on communities where people are discussing brands and companies actively and help those companies join the dialog in a proactive way.

Thanks for posting this!


The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.