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Amazing article Valeria, amazing because it explains very well the complex social interactions that happen everyday on the web.

A very timely post for me - thank you Valeria. I will be launching a book this August through Jossey-Bass and realize that the best way to promote it will be on-line, through social media. I have been working like crazy to establish myself on all of the media you mentioned: Facebook, LinkedIn, YouTube, Twitter, a blog... it can be a lot of work -- and it will be an exciting experiment to see how it all turns out. Keep the great information coming -- I truly find value in your postings - you do a superb job!

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