Conversation Agent - Valeria Maltoni - You're Writing for End Users, You Always Were

« The Agency Side of Business: Mitch Joel, Twist Image | Main | Can Your Brand Design this Kind of Conversation? »


@Vijay - I'm thinking more in terms of objectives, what are your customers trying to do, what are you trying to do? That's the starting point.

@Maria - "why they're here" is a critical question that we should not forget in the eagerness to go ahead with a project or agenda. I'm amazed at how difficult it is for most marketers to think of having a candid conversation about motivation...

I think the most important aspect of this is the know where your customers are and why they're there. Most miss that "why they're there..." Yes, your audience is likely on some sites, but what are they doing there and how is that relevant to your goals of content and reaching them. I'm often amazed at how much misdirection there is in understanding the deeper levels of your audience's activities and how that should tie closely to what/how of your content. Good stuff Valeria!

Maria Reyes-McDavis

Interesting read, the major problem is many people doesn't understand the new medium before using it and also we all need to think interms of strategy for engagement with users before finalizing on which social media tools to use.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.