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Oh, this was very interesting. I teach a course on how to use email for business purposes and often clients have problems with this kind of mail because it's so long.

I think the important thing to note here is that he starts the conversation with you by using the subject line as a conversation starter: "Thank you for..:" In other words from the moment you read the subject line he's engaged you. Moreover, I really like the "Thank you for the dynamic..."

He's caught your attention and ego (justifiably, of course) so chances are you're going to be open to listening to what he has to say. Direct marketers use this technique but it is often too pushy. Here, it was on the money.

Thanks for sharing such an interesting case study.

Great article Valeria, it's helpful to see it explained so clearly. Thanks.

Sometimes I managed to hit the sweet spot... probably because I really wanted to connect, and not just trying to increase my numer of connections in linkedin of whatever. And when I really want to connect I know that the receiver ask himself three questions: a) who is this? b) what does he want? c) is he wasting my time? I know that failing those questions will put my email on the bin.

On the other side, sometimes people manage to hit my bitter spot... did you never get an email that seems came out straight from a template? or with all the >> from the forward button too? that 's not the way to stand out I think :)

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