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Valeria, thank you for sharing this excellent presentation. You have zeroed in on the central underpinning of how marketers can better communicate with their customers - and that is story. Stories are what people share, they are how people communicate with each other. In fact, stories truly are the original mash-ups.
Interestingly, your other 2 most recent posts on video and press release long tail, also point to the critical role of story. Video is an excellent tool for sharing stories with customers, by customers and others, and a press release (one would hope) should provide the building blocks for a story.

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