« Has Web 2.0 Made You Happier? [part II] | Main | 3 Steps to Mapping the Customer Journey »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef01157173610e970b

Listed below are links to weblogs that reference P&L of New (local) Media:

Comments

I *strongly* disagree with Mr Karp. Online is consumption, print is most assuredly for exploration.

We may not explore the immediate in print, but we do explore the world around us. Online communications tend to be more of "this is what I see immediately around us". A bit like Henry Stanley describing what he saw, and not asking "Dr Livingstone, I presume?"

The online reading "experience" can be used for exploration, but it's usually used for the immediate. Perhaps Stanley would have described the trees, the village and the surroundings in Twitter?

I shudder to think of Henry V (Shakespeare) as "consumption". The Illiad, as mere consumption? "Howl" (Allen Ginsberg), a mere consumable? I have yet to see the Internet's "Leaves of Grass".

I have to see the Internet produce anything that has a beauty beyond itself, or any real permanence. I'm sure it has, but I'm equally sure it's well hidden. It seems to me that the ephemeral is called wonderful, the permanent stodgy and the trendy is simply accepted wisdom.

Print is dying, but let's not kick it, yet. Mr Karp might do well to remember that without print, there would be no "online". Without Shakespeare, Homer, Thucydides, Whitman, et al - there would be no language for him to use the impermanence of the Internet as an excuse for "exploration".

One does not explore on the web - one simply reacts to what is presented. We don't explore, on the web. We passively accept what is presented. A click is not an active event, it is a curiosity (perhaps), a feeble one, but it is not an exploration.

At some point, the web will offer what we can gain from print - but until then, the arrogance of trend will count the dead trees, and fail to count the train loads of coal it takes to produce electricity. And the web. You don't "need" electricity to produce a book, or to read it.

Personally, I explore the world through literature, music, art and movies and motorcycle riding. I can't say I've ever found the Internet anything but passive. Exploration is active, the Internet isn't.

Carolyn Ann

PS I think the numbers are, while mathematically accurate, wrong. If that were the case, he could expect a slew of competitors who would drive his costs, and profits, into areas unknown. In other words: if it were that easy - we'd all be doing it.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.