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Valeria - totally resonant.

Yesterday I got a marketing blast from a software vendor. I could barely read it for all the marketing speak. Instead of compelling me to ask about their services it just made me angry.

I shot back a note saying that I wanted to be addressed like a human being and threw down the gauntlet of what I would accept in terms of tone and style.

Today I got a very nice, almost personal, e-mail explaining what they did and why I might find it valuable. Comparing the 2 e-mails is an exercise in night and day. I'm actually favorably inclined now to open a dialog with them.

What would be cool would be for software vendors (in this case a security analysis SaaS vendor) to offer a version of analysis to software developers for "almost free or free" in the development environment. Something to help me out, and start a real value-based relationship.

I hate trying to prove value on the first transaction. It's just too hard in this topsy-turvey world.

Dennis

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