Conversation Agent - Valeria Maltoni - Top Ten Reasons Why Your Company Should not Have a Blog

« Write the Headline from the Future | Main | NewsSift by Financial Times Talks the Language of Business »


I liked the comments of Mark Collier very much.
Another point is that American companies are liable for whatever they write in their posts and for their replies in comments. They may not want to participate in blogs for this reason.

Wait, is THE post which is in turn technically conceding that blogging isn't quite as widespread as many are making it seem :)

I wonder why companies are drifting along on the open waves, hoping someone will come along, bring out a lifeboat and guide them to safety (ie, early adopter craze passes, and the "real world where companies have control returns"), or maybe companies just DON'T EVER want to admit they are wrong, all in all, impressive list you made, really speaks out to a lot of company mistakes, hopefully they will be able to realize their mistakes before it hurts their business.

This post is spot on. I especially love #6. The greatest thing about negative comments is that it allows you to engage in a conversation and possibly change the way that person thinks about your company.

Most of the time it's another guest who comes to your defense. Social media engagement at its best.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.