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Local business would do very well to use video to respond to user reviews.

It's wonderful to see you on video -- you really are well-spoken! It's great timing, as I'm working to refine my own video speaking skills :). Looks like you've nailed the balance between clear+professional and casually engaging.

The idea of using video to engage customers is so simple, but I have to say that until now I'd been reserving my video for the blog that isn't connected to my business. Now I'm excited to incorporate video into the tutorial/training set I want to create ...

Thanks for always providing stimulating thinking points.

Valeria,

Thanks for sharing this. The days of people sitting outside their homes and talking with their neighbors surely seems to be disappearing and is being replaced by online conversations.

The issue of value you pointed out is key. The challenge for any online community isn't just to be buzzing with any activity, but rather making it meaningful activity around core issues that drive people to keep coming back to the site and spreading the word.

Keep up the great posts!

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