« Citizen Journalism | Main | Creating Movements »

Comments

Good analogy, with all the "features" in the right places. Integrating communications is nothing new, but social media has given it new urgency and context.

I especially like the way you reframed thought leadership to "judged by the reader (your customers) the community (their peers) and the industry (your peers)."

One minor addition which, in my view, is appropriate to your metaphor: a high performance marketing communications program must combine beauty, functionality ... and reliability ;)

The comments to this entry are closed.

Subscribe


Search Content


As seen on

Social

Advisory Boards


Marketing that makes business sense


Conversations


Book Reviews


  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.