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Good analogy, with all the "features" in the right places. Integrating communications is nothing new, but social media has given it new urgency and context.

I especially like the way you reframed thought leadership to "judged by the reader (your customers) the community (their peers) and the industry (your peers)."

One minor addition which, in my view, is appropriate to your metaphor: a high performance marketing communications program must combine beauty, functionality ... and reliability ;)

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