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The move away from focusing on the best practices of the past as indicators of what moves should be made in the future is a call to freedom - and an abandonment of controlling outcomes.

Fresh thoughts - thanks!

Love "you are what you do." I think a lot of people don't realize how important this is because it doesn't happen in one big step and because the result doesn't usually occur at the same time as the action (if that any makes sense). It's not one giant action that's changing comcast's reputation. Rather every tweet from comcastcares that solves a problem is adding a little bit to their brand. Over time this gets noticed (and, in your words, they've become what they've done).

I think no matter what - telling a good story - effectively - is central to communicating mission!

Here is an example through our story:

http://johnlynnerpeterson.com/gallery/6050053_SrGWu/1/379106021_F4ExT/Medium

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