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@Melissa - we're seeing that a little on Twitter, editors and writers are opening a direct dialogue with readers. What if they can see what readers respond to in real time? We'll probably see more direct involvement. Which is interesting because Shannon also thought that I meant for PR to be out of the equation.

@Shannon - what if it's the community involvement to create interest in a PR pitch instead of the direct relationship with editors and journalists? Which may mean that PR professionals would begin to be more content curators and conversation facilitators for the public at large vs. just the media group. The new mechanism of the wave and of course the fact that there will be fewer of today's accepted/pitched news media publications around...

How is Google Wave going to compete with a press release? Is it not better to begin with a condensed, formal, standard base of information and then let the discussion begin?

Real public relations has always been about being a true communicator and facilitating conversation--much more than just "information passing". It takes time, energy, and an understanding of what legit media need to prepare the best materials. Google Wave won't be doing that on its own. Like blogging, Twitter, Facebook, LinkedIn, etc., it will be just another tool for the trade.

And surely not everyone will be riding the Google Wave…

While I haven't seen or used the Wave, from a Media standpoint, I'm not sure how this would be used. It will be interesting to see if consumers are interested in getting involved in reading PR from companies directly rather than through the filter of a news or magazine company.

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