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I think trust is still earned the same way as always, regardless of title.

I trust my friends, the people that are recommended to me by my friends/associates and outwards in an expanding ring. The further the degree from the source, the less the amount of initial trust. It's not black and white.

When it comes to social media, I tend to trust the people whose blogs/Tweets/etc. I have read for some time, in much the same way as I trust certain journalists more than others based on the time I've read their respective columns.

You ask some interesting questions. I'd like to read more of your thoughts on this.

David, I agree about titles.... not " meaning" too much as a vehicle for influence.

However, I knew no one that knew or trusted Valeria and yet by my criteria I subscribed to her and have been influenced by her.

I do agree in reality People will be influenced by those closest to them, and to the leaders of that community, however often this may not work out for the best :-) and in fact concerns me more often then not.

The trust in titles is definitely fading quick. I trust the people I know. I also trust the people that are trusted by the people I know.

For example, I didn't always know you Valeria, but I trusted your words because I saw that many people that I trusted, also trusted you.

Influence is in the community. People will be influenced by those closest to them, and to the leaders of that community.

@DavidSpinks

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