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Thank you for this useful and interesting post. When it comes to public relations, it basically boils down to being an effective communicator, listener and nurturer of relationships across all mediums. This is definitely a challenging task, because new information and technology comes in our midst at lightning speed. A public relations candidate needs to stay on their toes and keep up with this information, so that they can effectively communicate with their public. Thanks again Valeria.

This is excellent. PR has evolved from the old-school media/message manipulation to public relations in the truest sense: Engaging and fostering positive relationships with constituents. Social media is the cornerstone of relationship marketing.

Hi Valeria,

wouldn't it make sense to review the organizational structure in which these positions are embedded today?

Achim

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