Conversation Agent - Valeria Maltoni - Are You Hiring the Right Public Relations Candidates?

« #twittertales - Your Connection Story for an eBook | Main | Snow (Leopard) Storm in August at Adobe »


Thank you for this useful and interesting post. When it comes to public relations, it basically boils down to being an effective communicator, listener and nurturer of relationships across all mediums. This is definitely a challenging task, because new information and technology comes in our midst at lightning speed. A public relations candidate needs to stay on their toes and keep up with this information, so that they can effectively communicate with their public. Thanks again Valeria.

This is excellent. PR has evolved from the old-school media/message manipulation to public relations in the truest sense: Engaging and fostering positive relationships with constituents. Social media is the cornerstone of relationship marketing.

Hi Valeria,

wouldn't it make sense to review the organizational structure in which these positions are embedded today?


The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.